Given the world going digital today, websites are the first impressions of any business today. And it is not just the physical appearance of the website to attract customers that matters, but the site’s user experience, functionalities and the ability to sell that really matters ultimately. Looking beyond the aesthetics and understanding the selling standpoint view of a website design is very important. So what are the essential elements that you must know to make sure your website is working effectively working to increase your sales? Let us take a look. The need of a customized design: Website design has become way with the number of ready-made design templates surfacing online. All one has to do is purchase a template and get it done. Yes, it saves a lot of time, but then, in the long run, the options that you’d need for having your brand stand out is not available in the template sites. It would look static and appear stale over a period of time. Trends keep changing an...

  A website is always the first point of contact when customers are on the hunt for information. Nowadays, people determine the credibility of a company based on its stunning web design. There are many factors that should be considered while designing a website, such as design, usability, and functionality. Because these factors will help convert first-time visitors into potential customers. So a good website design with a better user experience will help secure a good rank in SERP(search engine results page). 1. A KISS Always Works: A website with minimal design elements helps visitors to understand the company’s business—its products and services. Adding too many design elements to a website will give a cluttered look, and if it takes too much time to load, consumers may leave or stop visiting the site. KISS(Keep it Simple, Stupid), a principle that bloomed during 1960 in the U.S. Navy, implies that any idea or design that is simple works better than complicated ones. So a design...

Web Design Many people don't consider design. Millions of internet surfers out there, web design is their very first impression of your enterprise and your credibility. It is the key question is how to add value to the user's experience, as they feel that they really have someone to visit your site. Though a design could possibly be considered advanced, it might not be accepted. Second, the internet design comes together with marketing your website to the net. For all of us, the design is visual, but in addition, it is strategic. Furthermore, the design needs to be in a position to pull their target customers. Although it could possibly be considered advanced, it might not be accepted. Customized web page design in order to effectively promote your company on the web, you must make an online page and load it with useful contents that will entice a number of visitors to check at your page. Development businesses require a team effort in order to create an exceptional brand for ...

  If a company has decided to redesign their website, then there are certain checklists that they should follow before relaunching your new website. The first and foremost factor that affects your website is your SEO(search engine optimization) existing performance. The current ranking in SERPs(search engine results page) and your website’s organic traffic will get affected due to the overlooked SEO measures. A company decides to redesign their website due to low conversion rates or wants to give a new look to its outdated website to approach the target audience. So while redesigning your website, it is crucial to consider SEO practices before launching your new redesigned website. Importance of Keyword Strategy: Keyword strategy is the most well known and promising strategy which helps decide the type of content to be posted on a website. This keyword research helps analyze the current target market and helps develop strong content to draw more organic traffic to your website, lea...

  Most companies started to have a website in this digital era to increase their visibility so that the users may choose them over other competitors. So instead of finding a designer who designs a website, the companies started looking for full-stack designers who can design a website using codes. The web designers are expected to work on both the frontend and backend designing processes. A web designer should develop skills, such as user experience(UX)/user interface(UI) design, graphic design, coding knowledge, SEO(search engine optimization), communication, etc., to stand out from other designers. 1. Advantage of Knowing Web Design Theory: Knowing web design theory will help designers to design websites by keeping users in mind. The fundamentals of web design theory deal with the structure, colour theory and user experience, which are essential to creating a web design that makes users spend more time on the website. Good navigation and eye-catching visual designs will help user...

To develop a custom website you’ll need to engage the services of a digital agency. They will start by understanding your target audience – who you want to reach through your website, how you want the site to function, and what you want your online presence to be like. SEO plays a huge role in the success of a website. Every search engine has an algorithm, and rules about what’s acceptable and what is not when it comes to SEO. When you use a theme, it may not be possible to stick to these rules; this is the major reason custom built sites score over template sites. Here the developer can optimize the site so that search engines like Google can crawl every page, and throw up the most relevant search results for the user – thereby ranking custom built sites much higher in the SERPs. Sure, you need much more time to develop these than template sites, after all each and every thing is built to be a perfect fit for the specific business that it is being developed for. However, y...

       Link building is essential for Google ranking which can’t be ignored in this digital marketing era. Drawing traffic through the search engine optimization(SEO) technique is a hectic process. Due to this, some SEO analysts use shortcut methods to draw more traffic to their websites. A link that directs to your website from another website is a backlink, also known as an inbound link. If many sites, especially high-authority websites, link to your website, then search engines will crawl the website among other competitors on the search engine results page (SERP). Toxic Backlink: Google has set webmaster guidelines and expects all websites to follow them for a better position in its SERP. If a website manipulates its link for the sole purpose of increasing search ranking, then the link is called a toxic link. This is to stop all the illicit SEO practices, like toxic backlinks, to draw genuine traffic. If a website uses toxic backlinks, then Google will remove you...

How to design a responsive menu only in HTML and CSS (No JavaScript)? In the previous tutorial we have completed the firststep(HTML) part of the responsive menu. In this second step we you will focus on the design and responsiveness of the menu. So, once again go to your favorite editor( Notepad or another one of your choice) and create a new file, name it style.css or whatever name you prefer. Make sure the file to be ended with .css extension otherwise it won’t work. Also, remember to save this file in the same directory where your index.html file was saved, if you save it in another directory, you should update the path of the style.css file in the index.html file. Now, let’s div into the CSS code that beautify, arrange and make the menu responsive. Here is the code copy it and paste it the style.css file and save the file once again: <pre> <code>   body{               ...

Menu or menu bar is a horizontal or vertical well-aligned sequence of a website or blog pages. The main and fundamental function of menu in a website is EASY NAVIGATION. A responsive, beautiful and nice looking menu for a website or blog is very necessary, especially for a blogger is really important because a menu gives your blogger easy navigation through your blogger’s pages. If you decide to monetize your blogger through Google AdSense, beside others setups easy navigation through pages in a blogger is the need for Google AdSense approval. Another point to keep in mind is the responsiveness. Responsive layout for different screens of devices is the must now-a-days. There are plenty of frameworks that can be used to get the job done, but if you make a responsive layout without any framework, you will have full control on your layout, every time you can make changes to that according to your choice. In a couple of tutorials, we are going to make a responsive menu, sidebar, and a foo...