To develop a custom website you’ll need to engage the services of a digital agency. They will start by understanding your target audience – who you want to reach through your website, how you want the site to function, and what you want your online presence to be like. SEO plays a huge role in the success of a website. Every search engine has an algorithm, and rules about what’s acceptable and what is not when it comes to SEO. When you use a theme, it may not be possible to stick to these rules; this is the major reason custom built sites score over template sites. Here the developer can optimize the site so that search engines like Google can crawl every page, and throw up the most relevant search results for the user – thereby ranking custom built sites much higher in the SERPs. Sure, you need much more time to develop these than template sites, after all each and every thing is built to be a perfect fit for the specific business that it is being developed for. However, y...